Five signals.
One dashboard.
Real-time visibility across your entire frontline.
Most organisations capture one signal and call it feedback. QRate captures five — and shows you how they connect.
The problem with how most organisations monitor CX
Most organisations monitor customer experience the same way. A feedback form here. A mystery shopper report there. An annual engagement survey parked under HR. A CSAT score reviewed in a monthly meeting.
The data exists. But it lives in different places, reviewed by different people, on different timelines. By the time a pattern is visible, the damage is already done.
QRate was built to fix that. Not by adding another survey tool — but by bringing the signals that matter into one place, in real time, so leaders can see what is actually happening at the frontline and act while it still matters.
The five signals QRate captures
Brand Rating
How customers feel about their overall experience, captured at the point of interaction via QR code. No app download. No login. No friction. Customers scan, tap, and done — in under 60 seconds.
Net Promoter Score (NPS)
The industry-standard measure of customer loyalty, embedded directly into the feedback flow. You get the score alongside context — not as a number in isolation, but as part of a complete picture of that interaction.
Customer Intelligence
Structured feedback that goes beyond rating scales. What specifically happened? What could have been better? Captured in a format that is fast for customers to complete and easy for managers to act on. This is where the signal becomes insight.
Internal Quality Monitoring (IQMP)
An internal evaluation module that allows managers and team leaders to assess frontline staff performance against your own service standards and SOPs. Not mystery shopping. Not annual appraisals. Consistent, real-time visibility into how your team is actually performing — by branch, by team, by individual.
A national financial services organisation that implemented QRate's IQMP module across branches saw internal quality scores improve by 20% over three months — not because they ran more training, but because managers finally had consistent real-time data to coach from.
Employee Sentiment
Built directly into the QRate app, frontline staff answer one simple question at the end of every workday about how they feel. That signal sits alongside customer feedback in the same dashboard — giving managers an early warning system for team morale before it affects customer outcomes.
When NPS dips, QRate can show you whether it correlates with a drop in employee sentiment on a specific team. You stop guessing which problem to fix. You see the connection and act on it.
How it works in practice
Capture
Customers interact with your frontline — at a branch, outlet, clinic, or service counter. A QR code at the touchpoint invites them to share feedback. Staff complete their daily sentiment check-in at end of day. Managers run IQMP evaluations on their teams. All of it flows into the same platform, in real time.
Understand
QRate's dashboard surfaces the data clearly — by branch, by team, by individual staff member, by time period. AI sentiment analysis across text and voice feedback identifies themes and flags issues automatically. You don't need to read every response. The patterns come to you.
Improve
With real data in hand, decisions become easier. Coach the team member whose IQMP scores are slipping. Address the branch where customer intelligence flags the same complaint three weeks running. Respond directly to a customer through the in-app response feature before they leave a Google review. Act while it still matters — not weeks later in a report.
Who QRate is built for
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QRate is built for organisations with frontline teams — branch networks, outlet chains, clinic groups, government service counters — where customer experience depends on what happens between a staff member and a customer, every day.
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It is used across banking and financial services, retail, healthcare, food and beverage, and government services — by organisations in Malaysia, The Middle East, and across Southeast Asia.
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It is particularly useful for Heads of CX, operations managers, and branch network managers who need consistent visibility across multiple locations without being physically present at each one.
Three variants for every stage
QRate Lite
Core customer feedback — brand rating, NPS, and AI-assisted summary. Available free for one year through selected partners. Built for SMEs and organisations beginning their CX measurement journey.
QRate Pro
Adds internal quality monitoring, deeper analytics, and multi-location tracking. Built for organisations managing consistency across branches or outlets.
QRate Max
The full platform. All five signals, voice feedback capture, AI sentiment analysis across text and voice, real-time in-app response for immediate service recovery, and multi-channel feedback via secure API.